Platform Functionality

Q: What is Sygnal.io, and how does it work?

A: Sygnal.io is a first-party tracking and attribution platform that operates independently from third-party services like Facebook and Google. It uses your website’s data to map user activity directly to a device, ensuring accurate and verified data that can be used for optimizing campaigns, particularly on platforms like Facebook.

Q: How does Sygnal.io differ from other tracking and attribution tools?

A: Unlike other tools that rely on third-party pixels, Sygnal.io tracks user data directly through your website, bypassing limitations set by privacy policies like Apple’s App Tracking Transparency. This ensures that all user data sent to Facebook or other platforms is first-party and unaffected by browser-side restrictions.

Q: Can Sygnal.io integrate with my existing systems (e.g., CRM, ad platforms, analytics tools)?

A: Yes, Sygnal.io integrates with several platforms including Klaviyo, Google Ads, Google Analytics, Shopify, Meta, TikTok, and ClickFunnels, with more integrations on the way.

Q: What types of data does Sygnal.io collect and analyze?

A: Sygnal.io collects first-party user data, including user-submitted data (e.g., email addresses, purchase information) and device/browser data to identify unique users. It then sends this data to platforms like Facebook for campaign optimization.

Q: How does Sygnal.io ensure accurate data tracking and reporting?

A: Sygnal.io employs real-time data validation protocols and first-party ID resolution to ensure data accuracy. By sending verified data back to platforms like Facebook, Sygnal.io enables better optimization of ad campaigns.

Q: Can Sygnal.io track both online and offline conversions?

A: Sygnal.io is focused on online conversion tracking through first-party data, with future plans to expand into offline tracking.

Q: What is “First Party Signal Triangulation,” and how does it benefit my campaigns?

A: First Party Signal Triangulation is Sygnal.io’s method of independently tracking user data through your website and sending this data back to platforms like Facebook as the sole source of data. This improves campaign accuracy and allows for better targeting and optimization, particularly for iOS users who have opted out of third-party tracking.

Q: What metrics can I track with Sygnal.io (e.g., CPM, CPC, ROAS)?

A: Sygnal.io tracks top-level metrics such as conversions, cost per conversion, and ROAS. It does not currently track channel-specific metrics like CPM or CPC, as these are managed within the ad platforms themselves.

Q: How does Sygnal.io improve campaign performance and ROI?

A: By feeding platforms like Facebook with accurate and verified first-party data, Sygnal.io enables these platforms to optimize your campaigns more effectively, leading to improved KPIs such as lower cost per conversion and higher ROAS.