There's a hundred tools out there Everyone says they have better tracking, better attribution. At the end of the day nobody tracks view through data.

So meaning when somebody sees your ad on Facebook and then doesn't click on it, and then maybe goes to Google and then goes from Google to back to your site and purchases, Facebook's going to count that conversion there as a view through conversion.

I'm going to count that conversion as Google because I saw it come from Google before landing on your site.

Everyone, no matter who's is going to see that conversion the same. Because nobody's going to be able to track view through conversions better then Facebook can, so what we've been able to do is identify where users come from, what users do on your website, what product pages they view, what products they add to cart to check out, and what they purchase. We're able to do that without restricting information. any data flow, from Apple privacy or CCPA or GDPR, with full compliance, we remove the Facebook pixel from tracking, and we allow you to track your site yourself.

What that means is, there's a, you probably heard this word a lot, but this whole like first party data, first party tracking. One of the big misconceptions is that the word first party is thrown around a lot. Really, first party just represents, like, if I own the data, right?

It's your data, your first name, last name, phone number, email, all of that is first party data because it represents information about you. The difference between first party data and what we are, anybody can collect first party data, we collect first party data through first party tracking mechanisms or first party technology. So instead of having our script on your site, you have your script on your site and instead of our domain tracking your site, your domain tracks your site.

When Apple's privacy got enacted in 2021 with iOS 14.5 Any iOS user with privacy enabled, which represents about 96% of iOS users right now, when they hit the Facebook pixel that data still goes to Facebook.... but its just void of any personal information. So nothing about that user that identifies them is able to go back to Facebook in any usable way. All personal information gets removed from the event. Once you send that server-side data is sent to Facebook via conversion API via your Shopify connection or via third-party app that data gets processed by Facebook and get de-duplicated, meaning your browser side events get matched by your server side events and removes and duplicates. Those privacy settings must be adhered to by Facebook for the next 28 days. Any data that you send back to Facebook via conversion API is still unusable by Facebook as Facebook will match it to the flagged browser event and then remove any personal information that was submitted server side.

The only way to resolve this conundrum, this predicament that we're in, is to remove Facebook from the equation. Because Apple limits third-party tracking services and apps that have their apps on the App Store without the express consent of the end user or the Apple user. If that user says no, as most do, you cannot send user data though the Facebook pixel and it poisons that event from pushing that data to the event server-side. But If you remove Facebook from the equation, And you track that data yourself, that data doesn't get restricted by Apple. You send that data to Facebook as the only source of data for Facebook, that data gets accepted by Facebook and it doesn't get removed, we attest to Facebook when it goes to them, that this is your CRM data, so you have permission to have this information, so when it goes to Facebook, nothing gets removed.

That means you will not need to use our platform to optimize your ads with.

You're not going to have to come in and try and set up some strategy for automated rules of how you think your campaign should be ran from within our dashboard.

That is not the service, that is not the function that we offer. What we offer is the solution to be able to track all of your users, not just Windows, not just Apple, not just Android.

We can track all of your users where they came from, what they do on your site, and track that information independently from Facebook and Google so that it doesn't get restricted by Apple. When you send your data to Facebook, it gets used by Facebook and all the optimization and all reporting occurs in Facebook again. All that information that was lost back in 2021 with this whole sweeping privacy changes that started with iOS 14.5 and extended with iOS 17, all of your reporting goes back to iOS 14 levels. All of your data goes back to Facebook in a way that Facebook can use it without any restriction on your iOS data.

So that's the difference. That's what signal is.