How to Segment Your Data By Event Type And Traffic Source
Introduction
Accessing Recent Signals
Click on the number under your event metric of interest (e.g., initiate checkout, add to cart, purchase etc).
Click on the number to see all signals for that signal event.
Viewing Signals
Toggle between list view and card view, to show your view of preference
Increase results per page on the bottom right of the screen to see more signals at once.
Scroll through the signals to review them.
Drilling Down by Traffic Source
Click on a specific traffic source (e.g., Facebook, email, Instagram etc).
Select the signals event you want to isolate specific to that traffic source (e.g., view content, add to cart etc) and click on the number under that sygnal event.
Return to the original view showing all traffic sources by clicking “view all sources.”
Example: Instagram
Click on a different traffic source (e.g., Instagram).
Choose the specifc signals events you want to see specific to Instagram (e.g., view content) and click on the number under that event.
Exploring Event Details
Click on a specific event card to see its details.
Review the history, session details, browser ID, source, status, date, time, referral URL, destination URL, and UTMs if included.
Conclusion
By following these steps, you can effectively drill down in your reporting to analyze recent signals for different metrics and traffic sources.